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The site has the following on the web site, "Your opinion is important to us! Your feedback helps us to improve our new online shop." I noticed that the web site also said " Would you like to provide feedback immediately online, please use the form below." They also stated " Your information will be kept confidential. Thank you and best regards. Specify a value for this required field. Specify a value for this required field. Please enter a valid e-mail address. Specify a value for this required field. Specify a value for this required field. Did you forget your password? Here you can set up a new password." The meta header had kite as the first keyword. This keyword was followed by kites, kiteboarding, and kiteboards which isn't as important as kite. The other words the site uses is wakeboarding. wakeboards is also included and will not be seen by web crawlers.